Q1. How would you determine whether your price is both affordable and competitive with the other food options in the area?
To ensure affordability and competitiveness, we will research local restaurant prices, consider portion sizes, and compare our costs with fast food and sit-down restaurants in the area. We will also test pricing strategies through promotions and customer feedback.
Q2. You talk about sustainability, organic food and locally sourced ingredients, considering that the food to make its Indian Canadian fusion dishes, how would you give locally sources ingredients than match your focus dish (food that most ingredients must be imported)?
To source locally while maintaining authenticity, we will prioritize ingredients that can be locally produced, such as dairy, vegetables, and meats, while carefully selecting imported spices and specialty items to balance authenticity and sustainability.
Q3. Nowadays local sources (as you mentioned) are a great value add to the business, but how will you manage your affordable price strategy with the changing and high price supply chain as local production is?
Managing affordability despite supply chain fluctuations will involve negotiating bulk deals with suppliers, adjusting menu prices seasonally, and incorporating cost-effective alternatives without compromising quality.
Q4. What is the main difference between your food and the other food options present in the area?

Our food stands out because it blends Indian flavors with Canadian favorites, offering unique fusion dishes like Butter Chicken Poutine, which is unavailable in standard restaurants or airport fast food chains.
Q5. Considering the area that you are focusing on (airport) how will you ensure the timely delivery of food through your online ordering system and food delivery apps?
Ensuring timely delivery will involve efficient kitchen workflow, partnering with reliable delivery services, and limiting the online menu to dishes that can be prepared and delivered quickly without compromising quality.
Q6. What metrics will you use to measure the success of your social media marketing?
To measure social media success, we will track engagement rates (likes, shares, comments), website traffic from social media, online orders generated, and customer reviews.
Q7. How will you minimize food waste?
To minimize food waste, we will use inventory tracking, portion control, composting programs,and daily specials that repurpose excess ingredients creatively.
Q8. What is your plan for handling customer complaints?
Customer complaints will be handled through a structured feedback system, prompt issue resolution, and compensation (such as discounts or replacements) when necessary.
Q9. What type of kitchen equipment will you be using?
The kitchen will be equipped with high-efficiency commercial stoves, tandoor ovens, refrigeration units, and specialized equipment for fusion cooking.

Q10. What is your allocated budget for marketing and advertising?
The marketing budget will be allocated across digital ads, social media promotions, and local sponsorships, focusing on high-visibility platforms.
Q11. What are your estimated food costs, and how will you manage them to maintain profitability
Estimated food costs will be calculated based on ingredient sourcing, portion sizes, and supplier rates, with cost management strategies including bulk purchasing and seasonal adjustments.
Q12. What techniques will you use to captivate the attention of local customers in Terrace, BC
To attract local customers in Terrace, BC, we will offer local collaborations, special promotions,and community engagement events while emphasizing fresh, high-quality meals tailored to the region’s preferences.